SEO can be a confusing venture for many people. Even lots of so-called-experts can have a difficult time keeping a website at the top of the online search engine.
First … the search engines are continuously changing their algorithms in an effort to bring you the most relevant site listings for your search question. Online search engine also change their algorithms to stay ahead of the deceitful companies that rapidly learn the best ways to control the search engine result.
As quickly as the online search engine alter the way they note websites, there are unethical people who go right to work attempting to figure out the best ways to cheat the system.
These people are utilizing what's referred to as "Black Hat SEO" and if you are attempting to run a legitimate website, remain away from them at all cost! Sure your website will get a high listing rather rapidly utilizing black hat techniques, however as quickly as the search engines determine exactly what you're doing, they will likely prohibit your site from their listings completely (permanently). And eventually, they will figure it out.
2nd … There's a lot of misnomers about exactly what's more crucial when it comes to SEO. Some so called SEO masters will have you think page rank is the most crucial thing when it pertains to browse engine listings. This is simply not real.
Page rank (or Google PR) is one crucial element when it comes to ranking a site for the search engines, however SERPs (or Search Engine Results Page) is exactly what actually counts.
" Page Rank" is Google's way of putting a number to the authority of a website. If Red Rain SEO they think your website is necessary, they'll offer you a higher PR.
However it doesn't suggest the authority of your website will get you indexed for you main keywords.
There are thousands, maybe even millions, of websites that have a low page rank, however are listed on the first page of the major search engines (including Google), for some top keywords. By contrast, there are simply as numerous high PR ranking web pages, that are buried in "no guys land" when it comes to the online search engine (including Google).
Also, the other major search engines (Yahoo, MSN, Bing, and hundreds of smaller online search engine) don't really appreciate your "Google Page Rank" at all. They just appreciate giving their visitors relevant search results.
Ask yourself this … would you rather have a low Google PR of 1 or 2, and be noted on the first page of the search results? Or would you rather have a high PR of 5 or 6, and be listed on the tenth page of the search results, where nobody will ever find you.? I think the response is obvious.
Among the sites I built for my other online organisation, hasn't had a Google PR of more than 2 for the last 4 years (considering that it's been live on the web). It has actually been on the first page of ALL significant search engines (for my primary keywords) for 3 1/2 of those 4 years. I'll take the low PR and keep the high listing any day of the week.
What about this "Alexa Rank" I've heard about?
Alexa rank is expected to be an indicator of just how much traffic a site gets. The lower the number … the more visitors a site is getting. If your Alexa rank is 50,000 it's supposed to imply (from the countless websites on the web) your site is the 50,000 th most popular website there is.
If your site has an Alexa rank of 2,000,000 then your site is only the 2,000,000 th most popular website on the web.
But here's the reality … Alexa ranking is NOT an acurate measure! It just signs up sites that are visited by people who have the Alexa toolbar installed in their browsers (primarily SEO companies and web designers) So it does not count real visitors to a site.
Here's a figure that proved this truth to me …
I currently have a dozen websites I maintain, and I frequently inspect the traffic stats on all of them (like every great webmaster should).
One of my websites has an Alexa ranking of 171,246 (quite good … right?) Another has an Alexa rank of 4,276,996 (which is lousy) However according to my analyzing stats (I cross reference Google Analytics with AWstats and a couple other programs, to get a more accurate statistic) The one with the much better Alexa rank is only getting around 40 to 50 visitors a day, however the one with the even worse Alexa rank is seeing over 400 visitors a day.
Exactly what does this tell us?
It tells us the one with the higher rank is being visited by a couple of people who have the Alexa toolbar installed (and the toolbar is sending stats back to Alexa) However the site that's really doing much better is being gone to by genuine people who don't discover it required to have Alexa monitor their browsing practices.
A great deal of SEO companies will use the Alexa rank to show their consumers "proof" that they're making their money. (" see, your Alexa rank has increased … so keep paying me") However remember this … Alexa rank is NO sign of how well a site is in fact doing!
What gets your website listed on the first couple pages of the search engines? In a word … "Appropriate Material" (O.K. in 2 words).
Browse engines are just interested in revealing appropriate search results for an individuals "keyword search question". Online search engine make their money by showing their advertisements to as lots of people as possible, and having as lots of people as possible clicking those sponsored listings.
If their search results page are ineffective to their visitors, people will stop utilizing their online search engine, and start utilizing a different search engine. No visitors … no earnings for the search engine.
While there are a number of important methods you require to utilize for a higher search listing (back links, internal connecting, proper meta tags and keyword percentage, to call a few) Keep in mind … pertinent material is king! And as the online search engine become more sophisticated, relevant material on your website will only continue to become more important.
There are also lots of other aspects that contribute in getting your website listed at the top of the search engines. It takes consistent effort and continuous discovering how to keep up with the ever changing algorithms of the online search engine, and a quality SEO individual (or business) will continue to learn and keep up with the modifications.
However remember … there are no "secret" approaches for getting a high search engine listing. If you're talking with an SEO business, and they will not inform you their techniques for increasing your site's listing (because they say it's "proprietary info") then I advise instantly discovering someone else to talk with about your site's SEO.
A quality (and truthful) SEO business need to have no problem informing you exactly what methods they will use to increase your site's exposure on the search engines. Prior to you provide anybody (or any company) your cash, there are a few concerns you need to ask them initially …
9 Important questions to ask your SEO company BEFORE business hire them!
And yes, SEO is something you can efficiently do yourself, however it does take a lot of time and effort, and the majority of organisation owners have much better things to spend their time on. That's why you work with an SEO company … to do the work for you. They supply a service, and you pay them for that service.